Sir Peter Wood

Sir Peter is a serial entrepreneur, having founded seven companies in the UK, Europe and US. He has a track record of founding, building and investing in disruptive businesses and brands, spanning nearly four decades.

Sir Peter’s first business Direct Line, revolutionised car insurance, with the simple notion of cutting out the middleman, supported by the iconic “red phone” marketing campaign. Sir Peter subsequently built insurance companies in the US and Spain before founding leading insurer Esure Group in 2000, building the business from start-up to IPO and FTSE 250 constituent, and ultimately to its £1.2bln sale to Bain Capital in 2018.

In 2007, Sir Peter became the founder investor in, the leading price comparison website, creating the iconic “Gio Compario” and taking the company from an early stage valuation of £5.4m to a listing on the London Stock Exchange in 2016, valuing the company at £350m. Sir Peter remained Gocompare’s Chairman and largest shareholder through to its £600m sale in February 2021.

Sir Peter’s property venture W-One International created multiple world-class luxury residential developments, including in central London and Palm Beach, Florida, USA, and has developed over $500 million of property worldwide.

Sir Peter was awarded a CBE for services to the UK financial services industry in 1996, and was made a Knight Bachelor in the Queens 90th birthday honours list for his services to UK industry and philanthropy.



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